At first it was pretty boring but eventually I did get addicted to the number go up.
At it's core, this game is just "click the highlighted box". I think it needs some way to better visualize the number-go-up aspect so you can feel a sense of growth and accomplishment. I get that this is an idle game but it's missing something that makes it register in your mind that this is an IDLE game and not something that requires strategy or really any thought at all.
AddictiveClicker